Building a Homeowner-First Editorial Platform
ProNearMe may be new, but our team brings decades of hands-on experience across India's home services industry. We've assembled experienced writers, data researchers, and certified home service professionals who understand what Indian homeowners need to make informed decisions about their homes.
Our editorial team includes professionals who have worked in interior design firms, AC & Cooling installation, plumbing, electrical work, pest control, painting, and home cleaning across major Indian cities. From metro apartments in Mumbai to independent houses in Chennai, we understand the unique challenges homeowners face across different regions and climates.
Our mission: Create the most transparent, accurate, and helpful home services content for Indian homeowners, free from the conflicts of interest that plague lead-selling platforms.
Our Core Values
1. Homeowner-First Approach
Every piece of content we create is designed to empower homeowners with knowledge, not to generate leads for our marketplace. We answer the questions you're actually asking, provide realistic budget expectations in Indian Rupees, and help you avoid common pitfalls. When a DIY fix makes more sense than hiring a professional, we'll tell you that upfront.
2. Verified, Fact-Based Content
All factual claims are backed by cited sources. We don't publish "tips from the internet" or unverified advice. Every article goes through fact-checking, expert review, and editorial verification before publication. When we say something costs a certain amount or takes a certain time, we can show you where that information comes from, whether it's BIS standards, CPHEEO guidelines, or verified contractor quotes.
3. Transparent Methodology
We show our work. Sources are cited, data collection methods are disclosed, and our expert reviewers are identified by name and credentials. You deserve to know not just what we're telling you, but why we're confident in that information. Read more in our Pricing Methodology.
4. Inclusive & Accessible
Home improvement content shouldn't assume you're a DIY expert with unlimited budget. We write for all skill levels, all budgets, and all types of homes and living situations. Whether you live in a 1BHK apartment, a 3BHK flat, or an independent villa, we provide options and guidance that fit your situation. We use plain language, define technical terms, and provide options for renters, first-time homeowners, and experienced renovators alike.
5. Ethical Standards
Service providers cannot pay for coverage or better placement in our articles. Our editorial team operates independently from our business operations. We maintain strict separation between advertising and editorial content. When we recommend a type of professional or approach, it's based on research and expert opinion, not business relationships. Learn more in our Editorial Guidelines.
Leadership Team
Simranjeet Singh
Founder & Chief Executive Officer
Simranjeet founded ProNearMe with a vision to create the most transparent and homeowner-first platform for finding local service professionals across India. Prior to launching ProNearMe, he co-founded Search My Expert in 2023, a B2B marketplace connecting businesses with top digital agencies for SEO, web design, and digital marketing services. He also built NearbyHunt, a US-focused home services platform that serves as the foundation for ProNearMe's editorial approach. His entrepreneurial background in building service marketplaces, combined with a deep understanding of both consumer needs and digital platform development, drives ProNearMe's mission to provide unbiased, research-backed guidance for Indian homeowners. Simranjeet is passionate about democratizing access to quality home services and making sure every homeowner has the information they need to make confident hiring decisions.
Rajiv Sharma
Editorial Director
Rajiv brings 8 years of home services editorial experience to ProNearMe. Based in Gurgaon, Haryana, he started his career covering real estate developments across the Delhi NCR region before pivoting to home services content. His deep understanding of the Indian housing market, from builder flats to independent kothi renovations, shapes ProNearMe's editorial direction. Rajiv oversees all content strategy, writer assignments, and editorial quality standards.
Writers & Reviewers
Rajiv Sharma
Senior Home Services Editor
Rajiv Sharma is a home services editor based in Gurgaon, Haryana, with 8 years of experience writing about home services and real estate. He started covering real estate developments across Delhi NCR before shifting his focus to home improvement and maintenance content. Rajiv specializes in cost guides, contractor hiring advice, and renovation planning for Indian homeowners.
Priya Menon
Home Improvement Writer
Priya Menon is a home improvement writer based in Bengaluru, Karnataka, with 5 years of experience at an interior design firm. Her background in design gives her a cost-conscious perspective on home upgrades, helping readers understand where to invest and where to save. She covers topics ranging from modular kitchen installations to bathroom renovations.
Amit Patel
AC & Cooling and Cooling Specialist
Amit Patel is an AC and cooling specialist based in Ahmedabad, Gujarat, with 6 years of hands-on experience as an AC technician. He holds an ITI diploma in Refrigeration and Air Conditioning (RAC) and has serviced thousands of split ACs, window units, and central cooling systems across Gujarat's extreme summers. His technical background allows him to write with precision about AC maintenance, installation costs, and energy-efficient cooling solutions.
Vikram Reddy
Licensed Master Plumber
Vikram Reddy comes from a family plumbing business in Hyderabad, Telangana, and has been a master plumber since 2016. He has worked on everything from basic pipe repairs to complete plumbing overhauls for apartment complexes and independent houses. Vikram writes about water tank installations, bathroom plumbing, water purifier connections, and sump pump systems with the authority that comes from years of fieldwork.
Neha Kapoor
Certified Residential Electrician
Neha Kapoor is a licensed electrician based in Delhi NCR. She holds a diploma from Pusa Polytechnic and has worked on residential wiring, earthing systems, MCB panel upgrades, and inverter installations. Neha brings her technical expertise and safety-first approach to every article she writes, covering topics from power backup solutions to smart home wiring with a focus on BIS compliance and safe practices.
Arjun Nair
Pest Control and Home Safety Expert
Arjun Nair is a pest control and home safety expert based in Chennai, Tamil Nadu, with 7 years of experience at a national pest control company. He has managed termite treatments, cockroach control, mosquito fogging, and rodent management programs for residential and commercial properties. Arjun writes about integrated pest management, seasonal pest prevention, and what homeowners should look for when hiring pest control services.
Deepak Singh
Professional Painting and Waterproofing Expert
Deepak Singh is a professional painter and waterproofing specialist based in Pune, Maharashtra, with 10 years of experience leading painting crews. He has managed complete exterior and interior paint jobs for residential societies, individual flats, and bungalows. Deepak also specializes in terrace waterproofing, wall seepage solutions, and damp-proofing treatments. He writes about paint selection, surface preparation, and cost breakdowns for Indian homes.
Meera Iyer
Roofing and Structural Maintenance Specialist
Meera Iyer is a roofing and structural maintenance specialist based in Chennai, Tamil Nadu. With a civil engineering degree from Anna University, she has worked on roof repair, terrace treatments, and structural assessments for residential buildings. Meera covers topics like RCC roof maintenance, weather damage repair, monsoon-proofing, and when homeowners should call in a structural engineer versus handling minor fixes themselves.
Kavita Joshi
Home Cleaning and Organization Expert
Kavita Joshi is a home cleaning and organization expert based in Mumbai, Maharashtra. She ran a professional cleaning service with a team of 40 cleaners, handling deep cleaning, move-in/move-out cleaning, and post-construction cleanup for apartments across Mumbai. Kavita writes about cleaning schedules, product recommendations suited for Indian homes, and how to evaluate and hire reliable cleaning services.
Technical Review Board
While ProNearMe is a new platform, our content is validated by certified professionals with decades of field experience across India. Our Technical Review Board includes engineers, certified tradespeople, and industry specialists who review all technical content for accuracy before publication.
Combined Experience: 130+ Years
Every pricing range, how-to guide, and technical recommendation is reviewed by professionals who've spent their careers in the field. They verify that our content reflects real-world conditions, current BIS standards, and best practices specific to Indian homes and climate.
Dr. Suresh Kumar, AC & Cooling Engineer
20 years experience | BEE Certified Energy Auditor | IIT Delhi Alumnus
Specialization: Heating, ventilation, and air conditioning systems, energy efficiency audits, BEE star rating compliance
Ravi Krishnan, Master Plumber
25 years experience | Chennai | Certified by CPHEEO
Specialization: Residential and commercial plumbing, rainwater harvesting, sewage treatment plants, water supply systems
Anita Desai, Pest Management Specialist
18 years experience | IPM Certified | Mumbai
Specialization: Integrated pest management, termite control, fumigation, post-construction anti-termite treatment
Sanjay Gupta, Licensed Electrician
22 years experience | CEAI Member | Delhi
Specialization: Residential wiring, earthing systems, solar panel installations, inverter and UPS systems, BIS electrical standards
Lakshmi Venkatesh, Interior Design Consultant
15 years experience | IIID Member | Bengaluru
Specialization: Modular kitchen design, space planning, material selection, vastu-compliant layouts, residential interior fit-outs
Mohammed Farooq, Civil Engineer
20 years experience | Structural Specialist | Hyderabad
Specialization: Structural assessments, RCC repair, foundation work, building safety audits, NBC compliance
Pooja Sharma, Cleaning Industry Expert
12 years experience | ISSA Certified | Pune
Specialization: Deep cleaning protocols, eco-friendly cleaning methods, post-construction cleaning, staff training and quality control
Content Creation Standards
Research Requirements
Every article published on ProNearMe must meet these standards:
- Minimum 3 sources for any factual claim or pricing data
- Expert consultation required for all technical content
- Citation of all data sources with links where applicable
- Current information - no data older than 2 years for pricing, 5 years for studies
- Geographic relevance - pricing adjusted for local Indian markets (metro vs tier-2 vs tier-3 cities) when applicable
Approved Data Sources
We rely on trusted Indian and international sources for our research:
- Bureau of Indian Standards (BIS) for safety and quality standards
- CPHEEO (Central Public Health and Environmental Engineering Organisation) for water and sanitation guidelines
- CREDAI (Confederation of Real Estate Developers' Associations of India) for construction cost benchmarks
- Bureau of Energy Efficiency (BEE) for energy ratings and appliance standards
- National Building Code (NBC) of India for construction and safety regulations
- Direct contractor surveys from verified service providers across Indian cities
Editorial Review Process
- Writer Research: Compiles information from approved sources
- Fact-Checking: Research team verifies all claims and citations
- Expert Review: Certified professional validates technical accuracy
- Copy Edit: Content editor checks clarity, style, and readability
- Final Review: Editorial Director approves for publication
Update Protocol
Content doesn't sit static once published:
- Quarterly pricing reviews for all cost guides and estimates
- Annual comprehensive review of all how-to and technical content
- Immediate updates for safety issues, code changes, or material errors
- Reader feedback integration - corrections implemented within 30 days
AI & Technology Use Policy
We embrace technology to improve our research and writing process, but maintain strict human oversight:
How We Use AI
- Research assistance: Identifying relevant sources and data points
- Outline generation: Creating initial content structures
- Data analysis: Processing large datasets for pricing trends
- Grammar checking: Initial proofreading and style suggestions
Human Oversight Requirements
- All content written/heavily edited by humans - No AI-generated articles published as-is
- Expert review required - Certified professionals validate all technical content
- Fact-checking by humans - No automated fact-checking without verification
- Editorial approval - Human editor reviews every published piece
Our Promise: You'll never read purely AI-generated content on ProNearMe. Technology assists our team, but human expertise, experience, and editorial judgment drive every article we publish.
Contact Our Team
Have questions about our editorial process, want to suggest a topic, or interested in contributing as an expert?
ProNearMe Pvt Ltd - Editorial Team
Editorial Inquiries: [email protected]
Expert Contributor Inquiries: [email protected]
General Contact: [email protected]
We welcome feedback from homeowners, service providers, and industry professionals. Your input helps us create better, more useful content for everyone.